By enjoying fans several and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Lego has found ways to keep its interlocking stones inside the hands of millions. It’s a model that other companies should follow, says McKee.
The government financial aid 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr of wooden toys. It had not been before the following 365 days that they begun using a fresh plastic-injection rounds machine to make plastic bricks, which soon gave all of them an advantage over their competition in the thriving post-war marketplace.
In 1949, they began producing the bricks with studs about them to enable them to daily fat intake together. This was a key version, making the bricks a lot more stable and durable. Later, in 1958, they produced a major improvement with the opening of what is known when the “stud and joining system”, which will ensures that almost every Lego brick fits with any other packet. These two essential iterations happen to be why Seglar sets generated 40 years before still interlock seamlessly with those crafted today.
Through the years, Lego features kept its finger in the pulse of pop traditions by partnering with big-name franchises including Star Battles and Harry Potter. It includes also appreciated the community of adults which have been fans of the trademark, known as AFOLs (Adult Enthusiasts of Lego), with a collection of sets such as the Back to the Foreseeable future DeLorean time machine and a set of female Nasa scientists.
